A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Physical state of the location where the product is purchased or used.
2. Dimensions available at locations where the segment:
b. Stores product
|1||6141||2002||With the huge influx of competition for space in today's consumers' overstuffed wallets, credit-card issuers are starting to roll out miniature or oddly shaped cards to win over users. Discover Financial Services recently introduced its kidney-shaped 2GO Card to its 50 million credit-card holders. Bank of America plans to start offering a minicard, about half the size of a normal one, to one million of its Visa credit-card holders. One of the drawbacks of the newly designed cards, most of which fit on keychains for easy access, is that many ATMs aren't designed to accept them.|