Interest in Improved Styling

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

A. Needs for comfort and status
1. Comfort through the five senses
a. See
1. Interest in improved styling




1 5600 2004 No two Urban Outfitters stores are the same, each one varying its displays, color schemes, cutout decorations, and soundtracks to give the illusion of being unique, even though the merchandise is essentially identical at each location.
2 5699 2000 Abercrombie & Fitch Co. began using more feminine and pastel colors rather than its traditional earthy and darker tones.
3 5600 2001 The Yves Saint Laurent management is now concentrating on rebuilding a strong and streamlined look and a lifestyle for the brand and its stores. From regulating the length of flower stems in the stores to contemplating breeding black orchids for their in-store floral arrangements, the focus is on uniform details.
4 5251 2001 Lowes is gaining ground on Home Depot because its overall layout is much more clean and uncluttered than Home Depot's disorganized and untidy floor.
5 5399 2003 The CEO of the 99-cent chain stores says his is the oldest existing single-price chain in the country, and does discount differently. His stores are immaculate, bright, and the size of small supermarkets.
6 8069 2000 NovaMed has a good track record of turning small laser practices into great businesses. It spends millions renovating offices and patients usually only have to wait a few minutes to see a doctor. This high-end service allows the doctors to charge more.
7 5331 1996 $.99 Only stores are over 20,000 square feet, much larger and brighter than the typical dollar store. They advertise weekly and pull in a lot of traffic.