Hear

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

A. Needs for comfort and status
1. Comfort through the five senses
b. Hear

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	4832	2002	The results of new digital-analog radio technology have been amazing; static, dropouts and crackles are instantly remedied upon the switch to digital, even in the most remote and shrouded locations. The new technology will also finally enable AM stations to broadcast at the same quality as analog FM.
2	4832	2005	To compete against Satellite radio and iPods, radio stations are pushing advertisers toward 30-second instead of 60-second spots. Radio was originally predicted to crash in the 1950's with the advent of TV. The industry adapted by cutting most of its dramas and playing more music. When FM hit, AM adapted by becoming the home for talk radio.
3	4832	2005	Radio stations are trying to prove to listeners that they can provide the same thing an iPod does: an eclectic selection of music. Most stations used to let computer scheduling programs pick the songs from a library of 300-400 titles, with the same 30-40 songs playing most of the time. Now, most songs get played only once every few days, rather than several times a day.
4	4833	1997	The direct-broadcast-satellite industry has rocketed by offering 200 channels of crystal-clear digital video and CD-quality sound, but no local stations.