Other Parts of Culture
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
A. Needs for comfort and status
2. Status in the community
a. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
3. A particular tie to an aspect of culture
b. Other parts of culture
|1||5311||1986||Consumers still say that product quality and price are the most important elements of their purchasing decisions. But there are growing signs that being made in the U.S. is becoming a factor for Americans' decisions.|