Delivery and Installation

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product:
c. Convenience of:
2. Delivery and installation




1 5734 Undated Many drugstores are specializing in advice and services, even delivering prescriptions to the homes of elderly customers.
2 5600 1990 Upscale clothiers are sending salesmen to offices and homes to make house calls. They make three visits, one to pick out fabric and get measured, one to fit the suit, and one to deliver it and receive final payment. The process takes about 3 weeks.
3 5999 1988 Personal-shopping services often include some free alterations.