Maintenance and Service

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product:
c. Convenience of:
3. Maintenance and service




1 5411 2001 Whole Foods encourages its employees to experiment with new ideas and engage with customers.
2 5945 1999 eToys Inc. pioneered parent friendly innovations, including sophisticated search engines that let consumers shop for items based on age, brand and theme, and "wish lists" that allow children to choose gifts and e-mail the wishes to family members.