A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
d. Company Capability: Company capability that crosses all products
3. Convenience Leader: The company can be counted on to be the industry leader in convenience innovations – Segment interested in company with leading:
c. Installation capabilities
|1||5900||2004||One big advantage Microsoft has out of the box is that the songs it sells can be played on dozens of portable players. Songs bought at the iTunes store, by contrast, can be played only on Apple's own iPod player. Of course, the iPod happens to be the best and the most popular player on the market, but Microsoft's approach does offer more choice in players.|
|2||5999||2004||The iTunes Music Store is based on the Windows version of Apple's iTunes software, which tightly integrates a media-player program, a download service, and a portable player. The software is free and there are no subscription fees. The catalog of more than 500,000 songs is among the largest of all legal services. Apple's search functions are best-in-class. Any song bought can be burned to a CD an unlimited number of times. Features include celebrity playlists, Billboard charts from several decades, prepaid cards and a large selection of audio books.|
|3||8082||1997||Olsten provides healthcare services in home, medical facility, and business settings through its operating subsidiaries, Olsten Kimberly QualityCare and ABS Meditest.|