A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
1. Segments where delays cause customers to be inactive. Delays caused by time required for:
b. Product delivery
|1||5331||2002||Each store at Home Depot has around seven or eight carts equipped with mobile computers and handheld scanners that enable roving employees to ring up items in a shopper's cart. The scanners, also know as "line busters", retrieve prices from the store's product database and print out a claim check that can be processed by the cashier.|
|2||4800||2004||The ESPN cellular service won't offer much in terms of exclusive content. Instead, ESPN is banking on the immediacy of delivering information to customers wherever they are.|
|3||5812||2003||In 2003, Starbucks created a new role for restaurant employees called a "floater." The floater directs the behind-the-scenes traffic and also serves as a back-up cashier or barista. Floaters added costs, but they have shaved 20 seconds from the overall service time, largely by getting the drink-preparation process started sooner.|
|4||5211||2004||The old web-based kiosks of the Home Depot are expected to become self-service, credit-card checkout counters as soon as next year.|
|5||5812||2001||Starbucks plans to make several changes in the next year, including remodeling many of its front counters to speed service, re-evaluating its lunch program in several stores, and expanding the use of prepayment cards, automated espresso machines and self-serve beverage stations.|
|6||5812||2002||In November Starbucks began offering prepaid Starbucks cards priced at $5 to $500. It has sold 70 million of these cards.|
|7||5331||2002||Chains-including Home Depot Inc., Wal-Mart's Sam's Club and Kmart Corp.-put employees with handheld scanners in the checkout lines to help ring up customers faster.|
|8||5912||2004||Walgreens has more 24-hour and drive through pharmacies than any other drug store chain. Convenience is key now that managed care has limited prescription price differences for most consumers.|
|9||6300||2005||Hartford, Travelers and Zurich Financial are among the small business insurance carriers that now use straight-through processing to handle 60 to 80% of their applications submitted online through the carriers' websites.|
|10||7841||2003||A Wal-Mart spokeswoman said that 93% of the country can now expect two-day delivery. In contrast, Netflix, based in Los Gatos, Calif., boasts 15,000 titles and 18 shipping centers, with more than half its deliveries arriving the day after an order is placed.|
|11||7370||2001||Net Zero began marketing a $9.95, ad-free access plan to its existing free subscribers.|
|12||5411||1986||CheckRobot has designed a do-it-yourself checkout system, in which customers operate a computer-controlled scanning system to check out their purchases and bypass the usual counter congestion.|