Transport Customer or Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
2. Segments where delays are due to steps a customer must take. Segment must:
c. Transport customer or product
|1||5999||2000||X.com and other fast-growing start-ups are offering easy-to-use online checking accounts that also let people send electronic payments to friends or business acquaintances almost instantly.|
|2||5411||2002||Both Safeway and Albertson's will charge a $9.95 delivery fee regardless of order size. Unlike Webvan, which spent millions to build automated distribution centers, Safeway and Albertson's will use their existing stores.|
|3||5999||2003||QVC Inc., a U.S. based company, is trying to incorporate the use of drop-shipping in countries that don't use drop-shipping as extensively. QVC.com, the company's U.S. Web site, offers nearly a million different items.|