More Than One Person

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
6. Customer segments who have idle time while shopping or using the product
b. Non-captive customers who need not remain in a specific location
2. More than one person




1 5411 2004 HEB competes against Wal-Mart by catering to local tastes. The sprawling gourmet store, with a gargantuan produce department and olive bar featuring more than 30 varieties, now rates as a Texas tourist attraction.
2 4832 2005 The satellite radio company, Sirius, which stumbled in some early battles over technology, is now trying to close the gap by paying rich sums for exclusive programming deals with the likes of radio host Howard Stern. Sirius lured Stern from Viacom Inc.'s Infinity Broadcasting with a package valued at $500 million over five years. Sirius has also made splashy deals with the National Football League and other sports organizations.
3 5942 2004 "Joseph-Beth" Booksellers in Cleveland is bigger than the competitor Borders, selling merchandise ranging from toys to quilted handbags and boasts a restaurant where flank steak salad goes for $9.95.
4 7832 2001 Cinema de Lux has launched a 17-screen theatre in West Los Angeles which features a concierge service, cocktail lounge, restaurant and live prefilm shows. Special seats can be reserved. This is an attempt to encourage customers to loiter at movie theatres and spend money by creating an entire experience.
5 5411 2005 The CEO of Jungle Jim's International Market uses unorthodox and eccentric tactics to woo shoppers into his stores. For instance, he might put on his wizard suit and roller-skate through his store, performing "price magic." Or collect several tons of bargain-priced salvage to use in his stores like an animatronic Robin Hood or 40,000 blocks of wood extracted from highway guardrails. Instead of trying to beat the big chains at their price-squeezing game, the CEO has built a funhouse maze of a store north of Cincinnati that draws 50,000 shoppers a week.
6 5942 2004 In competing with chains, Joseph-Beth strategy relies on food, not books. Each of his stores has a full-service restaurant with entrees inspired by cookbooks offered for sale.
7 6512 1999 Simon Property Group and Time Warner plans to merge the experience of retail and e-tail through a network of kiosks, broadcasts, web sites, print media, and live entertainment.
8 7375 2000 The Internet trading company has 71% gross margins, and a $400 million cash hoard. More important, buyers and sellers love person to person online auctions. Not even a series of outages could cripple Ebay last year.
9 5999 2000 The best hope against online sales for traditional retailers may be to link themselves with entertainment destinations. Already malls throughout the country are offering everything from roller-skating rinks to roller coasters.
10 5900 1995 Incredible Universe stocks more than 85,000 product models in stores of 185,000 square ft. Each has a rotunda stage for product demonstrations, karaoke contests, laser shows, plus a restaurant and a day-care center. It's not profitable.
11 6512 1999 One of the earliest shopping mall as theme park creations, The Forum Shops in Las Vegas, has Atlantis rising and falling on the hour and Roman gods cavorting in animatronics splendor.
12 6512 1999 Simon Property Group opened Mall of America in Bloomington, Minnesota. With 400 retail spaces. Simon sought off-beat retailers, many of whom would have been too small or new to have qualified for space under normal circumstances.
13 6512 2001 Across the nation, owners of outlet centers have been pulling out the stops to pull in the patrons. Newer-generation centers are becoming more like theme-park, tourist destinations.
14 6512 1996 In Simon Property's new Circle Center mall, you can spend time at a virtual reality game center, head for a nine-screen cinema, or eat at one of 7 themed restaurants and bars.
15 7319 1995 Cafe USA is a new place-based network for large shopping malls that will present fashion features, movie trailers, segments from "Sesame Street" and, of course, commercials.
16 5411 1997 Andronico's greets customers with beverage & light food areas, complete with seating. Next, the shopper will be exposed to an extensive area of prepared foods.