A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
1. Breadth of locations where product is purchased or used
a. Local




1 5411 2002 The grocery chain (Safeway), which has about 250 stores in Northern California, plans to expand online delivery to the rest of the Bay Area during the next few weeks. Rival Albertson's is close behind. They are looking at expansion into the Bay Area.
2 5943 2003 The new CEO of Staples has the goal of doubling its sales to $20 billion in the next 5 years. He wants to do that by delivering office supplies directly to businesses. He also wants to expand into Europe and sell services like copying and UPS shipping.