A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
1. Breadth of locations where product is purchased or used
|1||5942||2000||Convinced that opportunities are better in the bricks and mortar world, Borders has pumped more money into its flagship chain. It has also positioned its Website as a way to build brand loyalty by offering access to borders.com within its superstores.|
|2||7841||2001||Movie Gallery is a video rental store chain that is still profitable. It purchased Video Update (based in Minn.), a company with $220 million in revenue in 2000. Video Update has 350 stores in the U.S. and Canada.|