Customers Accessing Product Concurrently From Distant Locations
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
2. Distance from the company, from the product, from competition or from some other preferred location.
c. Distance from other preferred location
1. Customers accessing product concurrently from distant locations
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|3||6211||1996||Fund companies are now starting to let investors trade fund shares on the Web. Twentieth Century Mutual Funds & the Benham Group began offering Internet trading last week. Fidelity plans to offer Web trading by year end.|
|4||7990||1990||Bass contends that service charges are rising because customers are getting better service. Instead of driving to a box office, they can pick up a phone or visit one of Bass' 116 outlets.|