A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
c. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
2. Frequency of use of the product
b. Other




1 5942 2004 Barnes & Noble hopes to compete with online superstore Amazon by growing online sales while maintaining a strong retailer environment.
2 5945 2002 Zany Brainy, known for its high-end educational toys, will be expanding its merchandise to include hot sellers such as Barbie, action figures and Hot Wheels.
3 8062 2001 LifePoint has added obstetrics divisions as well as expanded operating rooms and installed Magnetic Resonance imaging machines. Its new strategy is to focus on retaining customers.
4 7832 1992 Cinemark located walk-in and drive-in theaters in small towns. Discount theaters are an option for families.
5 5912 1991 All of Walgreen's stores are linked by satellite so that customers can fill prescriptions at various locations.
6 5999 1993 Marsh Supermarkets found that people heavily shopped the periphery of the store, but not the core dry-goods section.