At the Same Time as the Main Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
d. Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product
1. Final customers who use ancillary products regularly with the main product. The ancillary product is used:
a. At the same time as the main product
|1||4841||2000||Local television station coverage is available through EchoStar in 28 markets for an extra $4.99 a month. Direct TV charges $5.99 and offers local stations in 23 markets. In all other markets, the consumer needs an antenna to get local stations.|
|2||4899||2000||The sign-up rate for satellite TV systems has accelerated, now that lawmakers abolished rules that had restricted satellite TV operators from offering local stations. This new law will help satellite companies compete with cable companies.|