Before using the Main Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional:
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
d. Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product
1. Final customers who use ancillary products regularly with the main product. The ancillary product is used:
b. Before using the main product
|
NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 5731 | 2002 | Blockbuster insists that it will continue to test the consumer electronics industry. The RadioShack trial had "proved to us that we could profitably sell key select consumer electronics that complement our core category." The electronics items would include DVD/video players and games. Blockbuster has recently been selling DVD players, unrelated to the RadioShack deal. According to RadioShack, the two chains cater to different crowds as RadioShack mainly attracts men while Blockbuster draws in women and younger crowds. |