For More Function
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
a. Higher price point
1. For more Function
|1||7371||2004||MSN Premium includes a free all-access subscription to video and audio Webcasts of Major League Baseball games, something that normally costs $14.95 a month or $99.95 a year.|
|2||5331||2004||Costco offers customers that pay for a more expensive executive membership a range of discounted financial services, like mortgages and credit card processing. It also offers $100,000 installment loans and cash back credit cards.|
|3||4841||1997||Owing to its dominance in the relatively affluent New York suburbs and its history of revenue-maximizing program packaging, CVC has long generated the highest monthly per subscriber revenues in the cable industry.|
|4||4832||2002||A big part of Radio MX's appeal is its clever tools for exposing listeners to music. The service has 40 mostly excellent preprogrammed radio stations, including oldies and '80s hits.|
|5||5942||1998||The Avid Reader has brought back the hardcover books from the best-sellers list that it discontinued a few years back. It also started a book club, which gave members discounts. Another feature for the future: home delivery of books to older customers.|
|6||5311||1993||JC Penney's pushed into higher-priced goods and lost out in the recession of 90-91. Since the early 80s, Penney is changing to include brighter fashions and brand names.|