For More Convenience
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
a. Higher price point
2. For more Convenience
|1||5000||2003||A variety of mass merchandisers such as Costco and cost-focused category killers such as Home Depot's Expo design center have played an important role in the new luxury's spread. Costco stocks the largest selection of premium wine and sells more of it than any other retailer. It offers the best products at the lowest prices.|
|2||6211||2000||Online brokerages are offering more services. By acquiring US Trust, Schwab has got the whole spectrum covered. They offer everything from full service to cheap trades.|
|3||7375||2001||Netzero says the company will nudge users of its free service with banner ads and e-mail messages to get them to buy a premium package. The company's "Platinum" package includes unlimited access with no banner ads for $9.95 a month.|
|4||4813||2003||Cox is well-poised to sell VoIP services. As of March 31, it was already selling regular phone services via cable to more than 728,000 residential customers. That's almost a third of U.S. homes that get phone services from their cable company.|