For More Than One Performance Benefit Category Improvement
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
a. Higher price point
3. For more than one Performance benefit category improvement
|1||4724||2002||Some agents spotted opportunities in niche markets ahead of the current industry shakeout. Lorraine Melvill's Surgeon & Safari does a brisk business of arranging trips for tourists who want affordable South African cosmetic surgery with a safari vacation rolled in.|