Less Style, Speed or Power
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
b. Lower price point
1. With less function – The lower Price Point would have:
a. Less style, speed or power
|1||5311||1991||Saks is stocking more lines of less expensively priced clothing, like women's blazers for $400 to $600, compared with $1,000 or more for designer labels.|