With Fewer Benefits in More Than One Performance Category
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
b. Lower price point
4. With fewer benefits in more than one Performance category
|1||4724||2001||Expedia Inc. is offering package deals that combine cheap hotel rooms and other services with discount air tickets. Packaged online vacations typically have fixed prices and are supplied by third-party firms.|
|2||5999||2003||According to A.C. Nielsen, unit sales of store-brand goods grew 8.6% during the past two years, Vs 1.5% for national brands. All told, one in five items sold in U.S. stores is now store branded.|