Customer Segments Whose Revenues Could Increase if the Supplier
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
c. Potential improvement in income of current customers
1. Customer segments whose revenues could increase if the supplier:
|1||6029||1999||Bank of America's biggest potential advantage as it rolls out the service, called Internet Order Center, is its huge base of business customers, more than any other U.S. bank. Bank officials are considering promoting the companies that sign up for the service to almost 20 million retail banking customers with its credit cards.|
|2||5044||2005||Now Staples is hoping to capitalize on the pet peeves of desk bound employees everywhere. Over the years the chain has been so inundated with customers' product suggestions that last year it launched a competition, offering the winner $25,000 and the chance to manufacture and market the product under Staples' recently relaunched store brand.|
|3||6300||1993||Dean Witter, Discover & Company and the Allstate Corporation have a new agreement to sell more of Allstate's insurance products through DW's network of securities brokers.|