Inside the Cost System of the Product Itself
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
d. Savings of potential product vs. current solution
2. Savings on customer building block costs
b. Purchases costs – Segment saves purchase costs:
1. Inside the cost system of the product itself
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|2||8111||2003||We the People do-it-your-self legal business. These firms don't offer legal advice but instead they take information from customers and fill out legal forms on their behalf.|