Outside the Cost System of the Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
d. Savings of potential product vs. current solution
2. Savings on customer building block costs
b. Purchases costs – Segment saves purchase costs:
2. Outside the cost system of the product
|1||6159||2003||Alliance has most of the business to itself in its Canadian Air Miles loyalty program. That business started as a frequent-flier program, but has evolved by rewarding consumers for things they buy each day, such as groceries and gas.|
|2||7372||1996||Open Market, First Floor Software, Forefront Group, & Freeloader all have off-line browsers, smart programs that search for Web pages with selected news and other information and deliver them right to users' computers; this helps save money on internet connection charges.|
|3||6411||2001||eHealthInsurance Services makes it far easier for individuals and small businesses to compare a variety of health plans and to chose one that suits them best.|