General Health and Energy

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
4. Health limitations: Find customer segments with health problems or concerns
a. Customer groups with health problems
1. General health and energy

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	6035	2001	Banks, such as Washington Mutual, have begun to open branches with coffee shops in or near the facility. Starbucks has at least 18 locations that are part of bank branches or adjacent to banks and other coffee retailers have begun testing the concept. As many as 700 people walk into the average Starbucks daily. The average bank customer visits a branch just 2.9 times a month. The banks often lease unproductive space to the coffee chains; each gets added exposure and traffic.
2	6512	2003	In the 1990s, casual dining was the rage in mall makeovers.
3	5411	2003	40% of floor space in Wegmans is aimed at career couples, with prepared foods (including shrimp and goat cheese quesadillas, salmon primavera with champagne vinegar, and tandoori nan). Stores built after 1997 have an eat-in restaurant.
4	5411	1997	Upscale Draeger's in San Mateo features a full-service, 3-meals-a-day, white-tablecloth restaurant upstairs. Downstairs, it will be fronted by self-service coffee, smoothie, & juice bars, all with cafe-style seating.