Weight

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
4. Health limitations: Find customer segments with health problems or concerns
a. Customer groups with health problems
2. Weight

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5621	2003	Talbot's has dominated the market by offering plus and extending sizes, using liberal fit dimensions that "deflate" sizes making customers feel "skinnier."
2	5812	2005	Panera, a bakery/café chain, has begun developing a line of whole-grain breads in order to offer more choices and meet changing tastes. The new offerings include bagels and rolls and are being tested in a couple of shops. A large-scale roll-out is expected in the spring of 2005. The timing is perfect as the government recently announced that Americans should consume 3+ servings of whole-grains a day.
3	5621	2001	The little-known but fast-growing retailer cultivates women of a certain age, avoirdupois and asset level with stylish private-label clothing that comes in just a few nonjudgmental sizes: zero, one and three.