Similar Product from this Company

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3. Intellectual:

A. Knowledge of company and company product
2. Familiarity with specific product
b. Customer segment uses a similar product:
2. Similar product from this company




1 5511 2002 Ford is signaling that it (the no. 2 auto maker) is making big strides in improving the quality of vehicles produced in North America. Explorer sport-utility vehicles has improved as much as 25% while quality scores on Ford compacts have shown "dramatic improvements." Both vehicles had a series of faults that sent Ford to last-place in the top seven-largest auto makers in 2000 and 2001.