New in the Channel of Distribution

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3. Intellectual:

A. Knowledge of company and company product
2. Familiarity with specific product
d. Customer segment does not know product because the product is::
2. New in the channel of distribution




1 7319 1995 NBC is test-marketing 27-inch monitors in the nation's supermarkets to broadcast 15-second spots along with snippets from shows.