Segment is Unaware of the Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
3. Intellectual:
A. Knowledge of company and company product
2. Familiarity with specific product
d. Customer segment does not know product because the product is::
3. Untried by the segment
a. Segment is unaware of the product
|
NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 5731 | 1999 | At many of the new entertainment oriented malls, the focus at the stores owned by the large companies such as Sony and Microsoft isn’t so much to sell as to demonstrate products and to listen to customers. |