Segment Has Outdated Experience of the Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
A. Knowledge of company and company product
2. Familiarity with specific product
d. Customer segment does not know product because the product is::
3. Untried by the segment
b. Segment has outdated experience of the product
|1||5511||2002||On the sales side, prospective buyers can cruise inventory online, and see photos, calculate monthly payment and fill out loan applications. Dealers say the system cuts 15 minutes from the three hours customer typically spend at the dealership to buy a car.|
|2||5900||1995||Customers at Circuit City's CarMax stores browse through the offerings from easy-to-use computer kiosks that print a photo, price, & specs for any car selected. It also prints the row parking space, so shoppers don't get lost in huge inventory.|