Little – Very Limited Exposure May Be New to the Market

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3. Intellectual:

A. Knowledge of company and company product
3. Knowledge of product technology
a. Little – very limited exposure, may be new to the market

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5331	2002	Target Corp. now lets couples create an online bridal registry, which can then be accessed in Target stores by wedding guests.
2	4813	2002	Wireless cell phone shops help buyers sort through the cacophony of options. Many customers ask about VoiceStream Wireless, the traditional low-cost provider. When the sales representatives pull out a map that shows the gaps in VoiceStream's coverage, particularly in the West. "Most people who come in here choose AT&T or Verizon. They want low prices, but they want good quality too. Prices have come down so much that now they can get both," he says.
3	5411	1987	Grocery Express nearly failed due to poor inventory and delivery. It restocked the shelves with 3000 items, added new items, expanded hours, and gave out reports on the day's produce before people ordered.