Average – Some Acquaintance, But May Not Be Current Customer in the Industry
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
A. Knowledge of company and company product
3. Knowledge of product technology
b. Average – some acquaintance, but may not be current customer in the industry
|1||5734||2001||Regarding their retail stores, Apple will carry everything it sells on the premises and also focus on its shopping experience, using interactive demonstrations of its programs such as CD burning, taking digital photo and playing video games to center around the most common uses of PCs.|
|2||5999||2002||During the Internet boom, it was assumed that all brick-and-mortar stores would become obsolete in favor online retail. However in reality, traditional retailers found the most success in the online retail world. Their combination of physical stores and online outlets was dubbed "bricks and clicks." Traditionally, online customers could check out products in the real stores before buying, but now retailers are trying to also bring the Web into their physical stores. They're giving customers and salespeople access to computers that enhance the shopping experience by allowing them to go online and get additional information on a product or, for example, order an item that's not on the shelves.|
|3||6211||2004||A.G. Edwards Inc. has boosted the offerings of its "Allocation Advisors" program, which was launched in 2002 with four model portfolios of exchange-traded funds designed to fit varied investment needs.|
|4||5611||2002||Men's Wearhouse has spent a significant amount developing software for Web-enabled personal computers that have replaced cash registers. The PCs allow sales personnel to not only ring up purchases but check inventory and retrieve information on what to wear and when. The retailer is also using the new terminals for companywide e-mail and other personnel services. For instance, the technology supplements an in-house training program called Suits University. Online photos help wardrobe consultants know what's appropriate attire for everything from a job interview to a formal date. The system can also provide week-to-week training about hot merchandise and help staff learn the most about the item and how to sell it. The system has improved overall corporate communications, allowing management to e-mail companywide the tabletop clothing displays designed to move in-demand or clearance items quickly.|
|5||7375||2000||Shopping search engine mySimon.com is aiming for a sort of consumer-magazine approach, in which a staff of writers and editors present their picks.|
|6||6021||1999||Bank of America, in a move aimed at encouraging small business to jump onto the Internet, is expected to announce today a service that it lets companies build an online store through the nation's second largest bank.|
|7||5122||1986||Walgreens Intercom computer system will also tell you how much you would have saved by buying the generic brand. That's not just good public relations. Walgreens earns a bigger profit when it sells generics instead of their name-brand equivalent.|