BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 6282 |
| INDUSTRY: | INVESTMENT ADVICE |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 45 |
|
1997 SALES FOR THE INDUSTRY: $ 18380 (Total Sales in $Millions) |
|
OPERATING MARGIN: 23.6 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 529.3 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 22.3 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: EQUITABLE COS INC |
32.5 | 1.2 |
| #2: FRANKLIN RESOURCES INC |
11.7 | 34.2 |
| #3: MARSH & MCLENNAN COS |
10.2 | 26.4 |
| #4: ALLIANCE CAPITAL MGMT -LP |
5.3 | 34.6 |
| Total of #1-4: | 59.7 | 4.5 |