BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 3911
INDUSTRY: JEWELRY, PRECIOUS METAL
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
7
1997 SALES FOR THE INDUSTRY:
$ 998

(Total Sales in $Millions)
OPERATING MARGIN:
4.1
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
52.3
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
0.0
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
HERFF JONES INC
31.0 22.6
#2:
TOWN & COUNTRY CORP -CL A
21.0 -9.9
#3:
OROAMERICA INC
17.7 8.1
#4:
MICHAEL ANTHONY JEWELERS INC
15.1 7.5
Total of #1-4: 84.8 7.9

Industry Measures

Quartile Ranking

SIC Finder