BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 6311 |
| INDUSTRY: | LIFE INSURANCE |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 106 |
|
1997 SALES FOR THE INDUSTRY: $ 117362 (Total Sales in $Millions) |
|
OPERATING MARGIN: 12.7 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 892.4 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 9.5 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: BRITISH AMERN TOB PLC -ADR |
15.2 | 2.2 |
| #2: AMERICAN INTERNATIONAL GROUP |
10.9 | 3.0 |
| #3: AEGON NV |
10.8 | NC |
| #4: AMERICAN GENERAL CORP |
4.5 | 2.6 |
| Total of #1-4: | 41.5 | 1.4 |