BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 2411
INDUSTRY: LOGGING
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
7
1997 SALES FOR THE INDUSTRY:
$ 2297

(Total Sales in $Millions)
OPERATING MARGIN:
30.7
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
95.7
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
-0.5
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
RAYONIER INC
24.1 15.0
#2:
SVENSKA CELLULOSA AB -ADR
22.8 NC
#3:
FLETCHER CHALLENGE -CONS
17.2 NC
#4:
FLETCHER CHALLENGE -CONS
17.2 NC
Total of #1-4: 81.3 32.1

Industry Measures

Quartile Ranking

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