BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 5090 |
| INDUSTRY: | MISC DURABLE GOODS-WHSL |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 8 |
|
1997 SALES FOR THE INDUSTRY: $ 1134 (Total Sales in $Millions) |
|
OPERATING MARGIN: 5.6 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 42.1 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 40.8 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: HA-LO INDS INC |
36.5 | 17.1 | 18.0 |
| #2: SCP POOL CORP |
29.5 | 10.6 | 14.9 |
| #3: ELLETT BROTHERS INC |
13.5 | -3.5 | 3.4 |
| #4: ACTION PERFORMANCE COS INC |
11.5 | 9.8 | 15.1 |
| Total of #1-4: | 91.0 | 8.9 | 13.2 |