BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 7822 |
| INDUSTRY: | MOTION PICT, VIDEOTAPE DISTR |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 7 |
|
1997 SALES FOR THE INDUSTRY: $ 1072 (Total Sales in $Millions) |
|
OPERATING MARGIN: 16.3 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 134.8 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: -1.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: KING WORLD PRODUCTIONS INC |
62.6 | 21.3 |
| #2: ON COMMAND CORP |
20.7 | -5.8 |
| #3: RENTRAK CORP |
9.9 | 21.5 |
| #4: TRIMARK HOLDINGS INC |
5.9 | -1.9 |
| Total of #1-4: | 99.1 | 12.1 |