BENCHMARKS REPORT

Industry Measure: Company Level Data
| SIC: | 7822 |
| INDUSTRY: | MOTION PICT, VIDEOTAPE DISTR |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 10 |
|
1997 SALES FOR THE INDUSTRY: $ 1171 (Total Sales in $Millions) |
|
OPERATING MARGIN: 20.0 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 108.0 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: -1.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: KING WORLD PRODUCTIONS INC |
57.3 | 18.3 | 28.3 |
| #2: ON COMMAND CORP |
19.0 | -15.3 | NC |
| #3: RENTRAK CORP |
9.9 | 55.7 | 64.0 |
| #4: IMAGE ENTERTAINMENT |
7.3 | 5.4 | 6.7 |
| Total of #1-4: | 93.6 | 10.6 | 18.5 |