BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 7832 |
| INDUSTRY: | MOTION PICTURE THEATERS,EX DRIVE-IN |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 15 |
|
1997 SALES FOR THE INDUSTRY: $ 3783 (Total Sales in $Millions) |
|
OPERATING MARGIN: 7.7 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 105.4 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 15.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: AMC ENTERTAINMENT INC |
19.8 | 8.4 |
| #2: UTD ARTISTS THEATRE CIRCUITS |
18.1 | -0.9 |
| #3: CARMIKE CINEMAS INC -CL A |
12.1 | 9.0 |
| #4: GC COMPANIES INC |
11.8 | 2.4 |
| Total of #1-4: | 61.9 | 7.3 |