BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 3716
INDUSTRY: MOTOR HOMES
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
9
1997 SALES FOR THE INDUSTRY:
$ 3320

(Total Sales in $Millions)
OPERATING MARGIN:
4.5
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
24.3
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
5.0
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
FLEETWOOD ENTERPRISES
42.0 27.7
#2:
COACHMEN INDUSTRIES INC
16.5 23.4
#3:
THOR INDUSTRIES INC
14.6 16.0
#4:
WINNEBAGO INDUSTRIES
13.2 5.1
Total of #1-4: 86.3 18.4

Industry Measures

Quartile Ranking

SIC Finder