BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 3751 |
| INDUSTRY: | MOTORCYCLES, BICYCLES AND PARTS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 8 |
|
1997 SALES FOR THE INDUSTRY: $ 3103 (Total Sales in $Millions) |
|
OPERATING MARGIN: 11.4 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 58.6 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 15.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: HARLEY-DAVIDSON INC |
59.0 | 21.1 | 24.9 |
| #2: HUFFY CORP |
22.4 | 9.2 | 10.1 |
| #3: GT BICYCLES INC |
7.0 | 5.1 | 6.8 |
| #4: CANNONDALE CORP |
5.2 | 16.5 | 22.1 |
| Total of #1-4: | 93.5 | 16.1 | 19.5 |