Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT COST SAVINGS SEGMENT / MANUFACTURING BUSINESS FUNCTIONAL COSTS / MULTIPLE FUNCTIONS

CHOICE 3 COMPONENT: CHANGE CONVENIENCE AND PRICE TOGETHER

No. SIC Year Notes
1 4512 1992 Southwest's FUN FARES provide savings on airfare in exchange for customer's commitment to travel on the specific flights for which reservations were made. Tickets are non-refundable and cannot be upgraded, downgraded, or exchanged for other flights.
2 4512 2004 In an effort to compete with the growing number of carriers, European airlines slash their prices and amenities. Benefits to taking these no-frill efficient airlines include extremely low prices – London to Berlin starting at $25, easy airport check-in, full-sized jets, friendly staff, and usually on-time -sometimes early – departures and arrivals. Setbacks include difficulty in landing the lowest fares. It's often necessary to book weeks ahead and to fly at awkward or slow times. Taxes and fees can also add significantly to the ticket price, and sometimes the discounter carriers don't even show up on booking sites like Expedia.com. Translation on the websites are also an issue. More setbacks include lack of entertainment and comfort.
3 7011 1986 If a late meeting in New York keeps you from making your flight home, Omni Park Central will book you an available room after 7 p.m., and instead of paying $150, you get the $89 "standby" rate.
4 7011 1992 Marriott's pricing structure includes a corporate rate with up to 15% savings. No penalties for changes or cancellations. Rate is always available to business travelers unless hotel is sold out.

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