Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT COST SAVINGS SEGMENT / DISTRIBUTION BUSINESS FUNCTIONAL COSTS / MULTIPLE FUNCTIONS

CHOICE 3 COMPONENT: CHANGE RELIABILITY AND PRICE TOGETHER

No. SIC Year Notes
1 4213 2004 Cablevision became one of the first cable companies to offer a VOIP service, which it calls Optimum Voice. For now, the service's prime attraction is price: only $34.95 a month for unlimited calling in the US and Canada. Optimum Voice lacks the reliability and many of the features offered by Verizon. Comcast, the country's largest cable company, isn't planning a broad launch of its VOIP service until 2005. But when it does, it plans to offer features beyond the reach of phone companies.
2 5500 1986 Auto auctions offer big savings but also contain big risks. They rarely guarantee vehicles & don't let prospective buyers take the cars for a test drive. Sellers often use auctions to unload cars with hidden flaws.

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