Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT AN EXISTING PRODUCT TO NEW CUSTOMERS
CHOICE 3 COMPONENT: OFFER A CALL
| No. | SIC | Year | Notes |
| 1 | 8221 | 2004 | Colleges with fixed-tuition rates say the programs improve retention rates. Besides providing families with some measure of tuition predictability, the cost guarantee at Western Illinois University is intended to encourage students to graduate within four years. Not only are retention and enrollment rates higher, but the average time that students take to graduate has also fallen. |
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