Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / A PART OF THE MAIN PRODUCT

CHOICE 3 COMPONENT: OFFER A COUPON

No. SIC Year Notes
1 6021 2001 In a temporary promotion, National City Corp. issued courtesy cards good for one free overdraft to customers opening its new free checking account in 2001.

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