Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / MULTIPLE SEASONAL PRODUCTS
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 5600 | 2003 | Clothing chains' use of targeted discounts has become especially popular with stores this year as a way of promoting sales. The discounts are typically e-mailed out before big shopping days. Codes are generally used to track how successful the discount is at getting people in the shops and spending money. |
| 2 | 5945 | 2003 | Wal-Mart and Toys R Us are cutting prices and deploying brigades of Barbie and Elmo dolls as they joust for market share. Wal-Mart took the industry by surprise earlier, when it cut prices on more than a dozen hot toys, in order to attract customers to their store (and other aisles). Toys R Us countered with its coupon book, cutting the price gap, and hoping its wider selection will make its store the destination for holiday buyers. Wal-Mart slashed the price of Mattel's Hot Wheels to $29.74 from $49.88 while most retailers are selling the toy for $50. |
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