Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: VOLUME PURCHASED SEGMENT

CHOICE 3 COMPONENT: OFFER A COUPON

No. SIC Year Notes
1 4119 1993 Super Shuttle service offers a coupon for $1 off of fares $14.00 or less, $2 off fares $19.00 – $22.00, and $6 off fares of $23.00 or higher. Creates "affinity" credit.
2 5311 1991 Sears also said it would give customers who buy more than $50 of children's clothing a 10% discount on their next purchase. Customers who buy more than $100 would get a 15% discount.
3 5812 1991 Coupon for $1.00 off any Super Express lunch at La Petite Boulangerie (regular $5.00), on any purchase of more than $7.00.
4 5942 2007 Borders is phasing out popular Holiday Savings Rewards and Personal Shopping Days benefits in favor of less generous promotions called Borders Bucks. The new system gives customers a $5 credit for each $150 in purchases that they make. This credit must be spent within a month of being rewarded.

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