Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 2834 | 1989 | To bring back customers after cyanide scare, Tylenol distributed $2.50 coupons that basically gave buyers free bottles of Tylenol. |
| 2 | 5411 | 1991 | Safeway has a deal where if you bring in your manufacturers' coupons they will double your savings instantly. So if you have a $1 off coupon, you get $2 off. There are some restrictions to products covered; there's a maximum one dollar additional savings, and there are no cash refunds. |
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