Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / DISPOSAL COSTS

CHOICE 3 COMPONENT: OFFER A PUT

No. SIC Year Notes
1 3630 92 Maytag offered end users, in 1991, a 10-year repurchase guarantee on the Dependable Drive transmission in its washing machines. The company maintains this promotion was "extremely well-received by consumers."

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